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Digital Retail Overview

Video Module 8: Introduction to E-Commerce & Digital Retail

Digital Retail refers to all retail activities that take place through digital technologies. It includes online shopping, mobile apps, digital payments, social media selling, and the integration of online + offline store experiences. The goal is to make shopping faster, easier, and more personalized using technology.

  • Key Points
    • E-Commerce: Buying and selling through websites/apps
    • Mobile Commerce: Shopping via smartphones
    • Digital Payments: UPI, wallets, cards
    • Social Commerce: Selling through Instagram, Facebook, WhatsApp
    • Omnichannel: Buy online, pick up in store, home deliver
    • Digital Marketing: Ads, SEO, influencers
  • Benefits
    • Easy & convenient shopping
    • Wider customer reach
    • Personalized recommendations
    • Lower costs for retailers
    • Better data insights
  • Trends
    • AI recommendations
    • AR/VR try-ons
    • Voice shopping
    • Quick-commerce delivery
    • Subscription models
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Course Content
Module 1: Introduction to Retail
Module 2: Retail Store Operations
Retail Store Operations (Video Lecture)
03m 37s
Daily Store Operations
Merchandise Handling
Module 2: Retail Store Operations (25 Questions)
25 Marks
Module 3: Customer Service Excellence
Customer Service Excellence (Video Lecture)
03m 49s
Introduction to Customer Service
Customer Interaction Skills
Module 3: Customer Service Excellence (25 Questions)
25 Marks
Module 4: Product Knowledge & Selling Skills
Product Knowledge & Selling Skills (Video Lecture)
02m 04s
Understanding Products
Selling Skills
Module 4: Product Knowledge & Selling Skills (25 Questions)
25 Marks
Module 5: Billing, POS & Inventory Basic
Billing, POS & Inventory Basics (Video Lecture)
03m 47s
Billing & POS Operations
Inventory & Loss Prevention
Module 5: Billing, POS & Inventory Basic (25 Questions)
25 Marks
Module 6: Visual Merchandising
Visual Merchandising (Video Lecture)
01m 58s
Basics of Visual Merchandising
Module 6: Visual Merchandising (25 Questions)
25 Marks
Module 7: Workplace Skills for Retail
Workplace Skills for Retail (Video Lecture)
02m 09s
Professional Behaviour
Health, Safety & Store Cleanliness
Module 7: Workplace Skills for Retail (25 Questions)
25 Marks
Module 8: Introduction to E-Commerce & Digital Retail
Introduction to E-Commerce & Digital Retail (Video Lecture)
01m 12s
Digital Retail Overview
Module 8: Introduction to E-Commerce & Digital Retail (25 Questions)
25 Marks

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